Spearheading & Leading Innovation
We help organizations turn bold ideas into real-world impact. Through tailored innovation workshops, we co-create and define opportunities that align with your strategic goals and customer needs. Our services cover the full innovation journey, from the innovation assignment, ideation and validation to building scalable solutions and piloting new concepts. By combining creativity, structured frameworks, and practical execution, we enable you to stay ahead in a rapidly evolving market.
The FORTH innovation method is a structured and practical approach for developing new products, services, experiences or business models, especially in uncertain or early-stage innovation contexts. It stands for Full Steam Ahead, Observe & Learn, Raise Ideas, Test Ideas, and Homecoming, a five-step journey from fuzzy ideas to validated concepts including business cases.
Unlike ad-hoc brainstorming, the FORTH method emphasizes preparation, user insights, and cross-functional collaboration to reduce innovation risks. It begins in Full steam ahead by setting a clear innovation assignment that aligns with the organization’s strategy and resources. In the Observe & Learn phase, the team gathers external inspiration through trend research, customer safaris, and expert interviews to deeply understand user needs and future context. The Raise Ideas phase is a structured ideation process where creativity is fueled by insights and facilitated group techniques to generate a wide range of ideas. In Test Ideas, these raw ideas are developed into mini new business cases and tested with real users to refine their value and feasibility. The Homecoming phase consolidates the outcomes into a clear management presentation and prepares the internal pitch for go/no-go decisions. What sets FORTH apart is its repeatable, time-boxed process, designed to deliver concrete, validated innovation concepts in just 15 to 20 weeks. Ultimately, it balances creativity with business discipline, making innovation more predictable and actionable.
If you would you like to discuss how FORTH can help your organisation to innovate please send me a message via our contact page.
